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Press Release

October 17, 2006
EMOBILE Ltd.

EMOBILE to introduce the new brand logo

EMOBILE Ltd.(Headquarters:Minato-ku, Tokyo;Representative Director, Chairman & CEO Sachio Semmoto;hereinafter "EMOBILE")introduced the new brand logo for its mobile service starting in March 2007.



The new brand logo adopts "red" as EMOBILE's corporate color, expressing "infinite possibility of the mobile market", "strong will of EMOBILE's challenge" and "EMOBILE's passion and energy".

The logo also adopts a design which both letters can be viewed as either E or M from different viewpoints. This design expresses EMOBILE's strong will to break through the traditional view and challenge with new perspectives.

Sharp, yet gentle and round design expresses our focus on innovation and continuous stimulation to people's sensitivity, however at the same time, expresses our commitment on users comfort.

EMOBILE plans to appeal this new brand logo widely, to communicate our corporate brand image.

* EMOBILE Ltd. is a subsidiary of eAccess Ltd., a company which led the growth of Japanese broadband telecommunications through ADSL services.



The information is true and accurate at the time of publication. Price, specification, contact and other information of products and service may be subjected to change.