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Press Release

February 19, 2007

EMOBILE Commences its HSDPA Mobile Data Service
"EM Mobile Broadband" from March 31, 2007
Flat Rate Mobile Broadband Data Service Including Full Internet Access from PCs

EMOBILE Ltd. (Head office: Toranomon, Minato-ku, Tokyo; Representative Director, Chairman & CEO: Sachio Semmoto; hereinafter "EMOBILE") commences its mobile broadband data service in the metropolitan areas of Tokyo, Osaka, Nagoya from March 31, 2007. EMOBILE offers flat rate mobile broadband data service, including full Internet access from PCs.


"EM Mobile Broadband" adopts 3.5G HSDPA technology in all of its service areas. The service offers 3.6Mbps maximum downlink speed and 384kbps maximum uplink speed.


EMOBILE offers flat rate mobile broadband service, including full Internet access from PCs.

Price PlanMonthly FeeInitial Fee
(Including Mobile Terminals)*1
[EMOBILE Online Store Price]
(Long term
Data Plan (Basic)5,980 yen4,980 yen95,000 yen28,980 yen
Data Plan (Ichinen) 1 year-71,000 yen4,980 yen
Data Plan (Ninen) 2 years39,800 yen-
*1 Initial contract fee of 2,835 yen is separately charged.

"Data Plan (Ichinen)" and "Data Plan (Ninen)" are long-term discount plans for one year and two years, respectively. There are cancellation fees, when the users cancel or switch their plans within the contract period. The plan will be automatically switched to "Data Plan (Basic)" upon the completion of the contract period.
"Nentokuwari" is an annual discount plan for Data Plan (Basic) users. There are cancellation fees of 3,150 yen, when the users cancel their plans within one year.

3.ADSL Service

EMOBILE offers "ADSL Service"*2 through the wholesale ADSL service from eAccess. "ADSL Service"*2is offered at 1,500 yen monthly fee, with a maximum downlink speed of 10Mbps. The "ADSL Service"*2 is only available in eAccess ADSL service areas.

4.Promotional Campaigns

Kaigyou Kinen Campaign (Service Commencement Campaign)
EMOBILE offers free monthly fees from March 31, 2007 through May 31, 2007.

Mukigen Set Wari Campaign (Unlimited Period Bundled Campaign)
EMOBILE offers unlimited period 1,500 yen monthly fee discount on the "ADSL Service"*2, for the users who joined both "EM Mobile Broadband" and "ADSL service" from March 1, 2007 through February 28, 2009.

*2 ADSL Type 1 service only

5.Service Areas

Kanto Area
PrefectureService Areas
TokyoToshima-ku, Shinjuku-ku, Minato-ku, Sumida-ku, Ohta-ku, Kita-ku, Adachi-ku, Chuo-ku, Kouto-ku, Setagaya-ku, Nerima-ku, Arakawa-ku, Shibuya-ku, Chiyoda-ku, Bunkyo-ku, Shinagawa-ku, Suginami-ku, Itabashi-ku, Edogawa-ku, Taito-ku, Meguro-ku, Nakano-ku, Katsushika-ku (Tokyo 23 prefectures)

Tokai Area
PrefectureService Areas
AichiNagoya-shi Higashi-ku, Nagoya-shi Kita-ku, Nagoya-shi Nishi-ku, Nagoya-shi Nakamura-ku, Nagoya-shi Naka-ku, Nagoya-shi Mizuho-ku, Nagoya-shi Atsuta-ku, Nagoya-shi Nakagawa-ku, Nagoya-shi Minami-ku,
Part of Nagoya-shi Moriyama-ku, Nagoya-shi Meitou-ku, Nagoya-shi Tenpaku-ku, Nagoya-shi Chikusa-ku, Nagoya-shi Minato-ku, Nagoya-shi Showa-ku, Kiyosu-shi

Kansai area
PrefectureService Areas
OsakaOsaka-shi Miyakojima-ku, Osaka-shi Fukushima-ku, Osaka-shi Nishi-ku, Osaka-shi Minato-ku, Osaka-shi Taisho-ku, Osaka-shi Tennoji-ku, Osaka-shi Naniwa-ku, Osaka-shi Nishi Yodogawa-ku, Osaka-shi Higashi Yodogawa-ku, Osaka-shi Higashinari-ku, Osaka-shi Ikuno-ku, Osaka-shi Asahi-ku, Osaka-shi Jouto-ku, Osaka-shi Abeno-ku, Osaka-shi Sumiyoshi-ku, Osaka-shi Higashi Sumiyoshi-ku, Osaka-shi Nishinari-ku, Osaka-shi Yodogawa-ku, Osaka-shi Suminoe-ku, Osaka-shi Hirano-ku, Osaka-shi Kita-ku, Osaka-shi Chuo-ku, Moriguchi-shi, Kadoma-shi, Osaka-shi Konohana-ku, Osaka-shi Tsurumi-ku
Part of Toyonaka-shi and Suita-shi
KyotoKyoto-shi Kamigyo-ku, Kyoto-shi Nakagyo-ku, Kyoto-shi Shimogyo-ku, Kyoto-shi Minami-ku
Part of Kyoto-shi Kita-ku, Kyoto-shi Sakyo-ku, Kyoto-shi Higashiyama-ku, Kyoto-shi Ukyo-ku, Kyoto-shi Fushimi-ku and Kyoto-shi Saikyo-ku
*As of March 31, 2007

Service areas are expected to expand to areas within National Highway No.16 in Tokyo, Kanagawa, Saitama and Chiba prefectures, and to part of Kobe and Osaka suburban areas by the end of June 2007.

6.Sales and Distribution

EMOBILE commences pre-order sale at certain retail stores and EMOBILE On-line Store from March 1, 2007.
Please refer to EMOBILE homepage at http://emobile.jp for further information.


The information is true and accurate at the time of publication. Price, specification, contact and other information of products and service may be subjected to change.